Patanjali Ayurved Ltd (PAL) is one of India's fastest-growing FMCG conglomerates with 240+ products and is a leading name in the societal wellness and philanthropy services sector. Recording annual revenues of over $4.2 billion, its vision is to create a healthier nation while inspiring its billions of citizens to embrace the country's indigenous roots; natural wellness through Yoga and Ayurveda.

The Challenge

Technology innovation was the key driver behind Patanjali’s explosive growth. To sustain the pace and fortify its operational foundations for larger expansions, Patanjali resolved to take the cloud approach. Digitization of key processes and automation of repetitive workflows with turnkey were important focus areas.

The Solution

Partnering with its internal technology arm, Cloud4C delivered a world-class cloud infrastructure to support its key business applications at highest availability. The entire value chain was managed digitally from a single platform running on the high availability cloud. With further technology integrations and amplification of digital engagements, Patanjali could seamlessly operate and grow even at the remotest corners of the country.

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Key Accelerators

Operational Efficiency

Value Chain

Digital Initiatives

Customer Experiences