A festival of 1 billion people, celebrating 427 billion minutes with a lifetime of memories.
Don’t go by the country-specific nomenclature, because Indian Premier League (IPL) is very much a sporting occasion of global magnitude. Its brand popularity is second only to the English Premier League (EPL), dwarfing legendary events like the NBA, NFL, Major League Basketball, and the International Cricket Council’s own T20 world cup. That’s some flex; BCCI, the IPL's governing body and the apex cricket association of India is rumored to account for near 80% of the global cricketing body’s yearly revenues.
As ornamental as the above might read, this is known. A single google search and its generative engine burps it all in a neat passage, within seconds. What’s unknown are the non-cricketing heroes behind IPL’s worldwide success; the companies and their solutions ensuring each ball bowled by Bumrah or a cover drive played by Kohli is streamed latency-free to possible billions across the globe. Imagine you rejoicing at your favorite batsman’s century only for your online friend from the other pole sending a notification that he’s out the next ball! How weird would that be? There’s no joy if all can’t celebrate or weep at the same time (wink!).
The Media and Entertainment Dark Horse of India
India is a land of 1.4 billion tales, conversed in thousands if not millions of languages. Needing no mention, media and entertainment giants reign supreme in this culturally diverse nation. To cut teeth in this fiercely competitive sector hence, let alone succeed with flying colors, is a massive achievement in itself. The concerned media company, founded less than a decade back on the crest of India’s rising online entertainment wave, is now a behemoth with 10+ regional creativity, soap, movie, gaming, sports, and kids' channels, not counting their famed production and studio houses churning copious content for Indian masses and beyond, of all age. The firm recently partnered with an ASEAN broadcasting giant, taking steps to stream Indian content internationally.
Cricket, a Media Giant, and Cloud: Where does it all come sane?
The media house notably hosts and maintains BCCI’s own and the mammoth IPL websites, mobile applications. The firm is en-tasked with serving millions of visitors, tens of millions of them during peak seasons with seamless online experiences. For many, unable to subscribe to OTT platforms or stream a match live from distant or network-starved corners, these apps serve as authentic and real-time sources of information. The site traffic is understandably dynamic and unpredictable, erratic to say the least, but a disruption or glitch could result in unwarranted consequences; misplaced match viewings, information transfer, and ultimately loss of reputation for the world’s richest cricketing body.
A big concern, therefore, loomed over the fast-growing media company as the new IPL season drew close. Each edition’s viewership reportedly galloped as much as 30-40% year on year and the firm realized online traffic was about to skyrocket, running these critical sports applications on existing infrastructure could quickly wire mayhem. Jeopardizing relations with one of its most prestigious clients was on the cards, meaning migration to a modernized and agile IT foundation was the best possible approach. AWS was selected as the cloud best fit, and Cloud4C was roped in to architect the mammoth transformation at speed. No risk and within pragmatic budgets.
A risk-proof cloud transformation that saved 20% costs! How did Cloud4C achieve it on AWS?
Being one of the leading application-focused AWS managed services providers and an AWS Advanced Tier Services Partner, it was evident to Cloud4C and its 600+ strong AWS COE team that a Well Architected Review should be the primary step. Post thorough assessments, involving analysis of existing workloads, infra and DB scalability requirements, network bandwidth needs, and security objectives, Cloud4C hosted the concerned applications on a custom-designed and fully managed AWS ecosystem suited for maximum availability and optimized performance. The latter was made possible with the unique VMs deployed underneath; AWS Graviton processors and AWS Spot Fleet instances that stayed low during optimal traffic but instantly provided the firepower whenever there was a surge. Autoscaling tools, integrated at tandem, ensured the fire-up and down was done automatically without disrupting end experiences for users. This arrangement flat reduced operational costs by 20% while serving 99.95% high availability throughout!
Security of workloads was given utmost attention even with the agile cloud architecture deployed for scale. Robust security controls and access protocols with 24/7 landscape monitoring and proactive-alerting ensured fool-proof functioning of applications and necessary compliance governance. Average incident response timeline was slashed by 92% with the media firm’s internal team having 100% visibility into their application stack via intuitive dashboards, making informed decisions for operational seamlessness. An alternate DR setup provided the much-needed business continuity peace!
Cloud4C and AWS: The dynamic duo bringing latest innovations to the reach of forward-thinking enterprises, anywhere anytime!
AWS and Cloud4C share a dynamic equation; one of the world’s largest cloud ecosystems with hundreds of new-gen technologies being deployed, managed, and maintained risk-proof for businesses across the globe, regardless of strategic objectives, compliance death stares, landscape sizes, or sectoral complexities. For close to a decade, Cloud4C had guaranteed some of the world’s leading organizations, including Fortune 500, scale their digital transformation ambitions on AWS at zero risk, up to 40% or more cost savings, and zero data losses. Most importantly, be it migration, modernization on AWS, or full stack management, from root infrastructure till end application login, everything is neatly served in a single SLA! The reason why Cloud4C can deliver the single SLA promise is its powerful and proprietary SHOPTM platform at the backend. It’s an autonomous ecosystem combining dozens of operational platforms and cloud control boards into a single interface integrated with self healing technology. Simply put, that means automated managed operations with 24/7 predictive monitoring and threat prevention. This has won us numerous awards, contributing to our AWS partnership certifications and competency levels.
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